Wayne Fisher, President at Rockdale Innovation
For the past 25 years, the Product Development and Management Association has conducted in-depth best practice reviews with companies vying for its annual Outstanding Corporate Innovator award*. This talk will provide a unique opportunity to take a “look under the hood” of innovative companies like Apple, BMW, Xerox, Harley Davidson, Starbucks, and Novozymes. We will review the evolution of best practices and share emerging best practices that are being field-tested by innovation’s early adopters. We will also explore specific behaviors that promote a culture of innovation within an organization. Participants will have the opportunity to assess the quality of their own organization’s innovation program against these best practices.