Storytelling in Post Truth Era - Guiding Expectations

From the mind of Jade Kendall — Founder of Ideation Architecture

If we don’t tell our story the way we want it to be heard, it may be heard the way we didn’t tell it.

Our brains have an innate ability to fill in the gaps of incomplete or ambiguous stories. This tendency is especially useful to create mystery, evoke curiosity, and capture emotions, but without purpose these gaps can unintentionally blur our personal and brand stories.