“ING”The Thing: From Tech to Toilet Paper, Every Brand Interaction Should be a Memorable Experience


Jeffrey Miller, Experiential Brand Activator at Jeffrey Alan Miller Experiential Marketing

View Jeff's slides here.

Whether your brand is established or a startup, competing on the basis of price is always a daunting concern – focusing on the brand “experience” not only provides for differentiation but makes a memorable impact on your customer as well. During this hands-on session, we’ll explore the fundamental steps needed to create a unique brand experience and the role that tech can play in maximizing the impact and results. So grab a slice of humor and pour yourself a fresh cup of imagination as we go ING’ing our way through the experiential marketing frontier.