Keith Johnson, Principal / CEO at Vantus Consulting/ PawedIn LLC
The way products can go to market has changed, allowing smaller brands to quickly build a following via digital marketing. For large brands, they struggle to move from traditional "impact" marketing to relationship-building "inbound" marketing. In this discussion, Keith will explain the evolution of marketing and get into the tactics so that marketers can grow a brand quickly and sustain a brand efficiently. Keith is a classically trained marketing leader from P&G, at serial entrepreneur, and a business-building consultant.